Construction businesses can benefit from having a construction portfolio. It is a great marketing tool to use in order to showcase your services and projects.
There are several things you can include in your construction portfolio. Here are the top 3.
1. Background and Projects
Clients want to know who you are and what your business is about. Take this as your chance to present your business to them, before any of the sales processes begin such as follow-up, construction cost estimating, and so on. Include important information about your company background, ownership, licenses, insurance, and relevant education, among others
Highlight the types of services you offer as well as some of the specific projects you have worked on in the past.
2. High Quality Photographs
It’s important to show a visual representation of your projects so that clients can actually see what you are capable of. Include images of some of your projects but make sure that you only use high quality photos. Don’t just include photos of finished projects though. Photos of your projects during construction can also be helpful. Construction cameras can help you capture time lapse photos of your build site that you can use.
3. Testimonials and Awards
Don’t be shy about your accomplishments. Including some client testimonials and a list of your awards and recognition will show prospective clients that your company is reputable, trustworthy, and worth their hard-earned money. If you’re a member of relevant associations, include that as well.
You can make a printed version of your portfolio that you can easily hand out. However, an online portfolio that you can include on your website is also a great addition. No matter which format you choose though, make sure to start with these basic requirements.
Presentation is likewise important. Make sure that you create an impressive and professional-looking portfolio. Update it every so often as your business grows.
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