How many times do you fire up your browser or search for something online? Today’s digital age has made it possible for anyone with internet connectivity to search for anything online using the various search engines out there. Google, one of the leading search engines, processes more than 3.5 billion searches in a day. This can be either good or bad for your reputation according to VelSEOity.
What people read about you or your company has a significant impact on how they will relate with you; leave alone want to do business with you. That said, you need to work hard to stamp an authority to your online presence, as well as preserve a good name and reputation. It’s one thing for a customer to find your name online, and another if they find negative content/comments about your business.
Striving to keep a positive image and a clean reputation, both online and offline, is one of the best ways to attract more customers and clients your way and there are some great tips from VelSEOity. Strategic online reputation management should be an ongoing process if you are to maintain a positive image. It is only when you have control of what people say about the company/brand that you can succeed online.
The process of monitoring and managing a company’s online reputation isn’t always an easy one and can be a challenge for many. While you cannot keep everyone satisfied, or track everyone that leaves negative feedback, striving to provide a positive impression to the masses can work in your favor. Here are some of the best ways you can protect your reputation online.
1. Claim Your Business Name
It’s only by claiming your business name online that you can protect your reputation. You can do this by registering your business name on every online platform possible. This includes review sites, social media platforms, forums, and even your domain name. Doing so helps prevent anyone from creating an account under your name.
2. Publish Exciting And Informative Content
Publishing engaging and positive content about your business and products can have a significant impact on your audience, and how they see your business. The good thing with publishing lots of positive content online is that it helps push any negative comments and content down, giving you the control you need. One of the best ways to do this would be to create a blog about your business. You can use the blog to provide insights on the company and products, as well as answer any questions the audience may have. You, however, need to be ready to engage with them (the audience) for this to succeed. It would also be advisable to be consistent with your posts to keep target audiences engaged, as well as improve your following.
3. Interact with your audiences
The social media profiles, blogs, and even the comment section on your website shouldn’t be just for show. You need to use these channels to interact with the audience to see what they want. All you need to do is respond to their comments, questions, and even suggestions in a positive matter. Negative comments are inevitable online. Learn how to handle these by responding appropriately to avoid a confrontation, but also help other readers see sense in your response.
4. Keep Your Customers Happy
Everyone wishes to keep their customers happy. But how do you do it, you may ask. One of the best ways to do this is by giving them a quality product or service, or even more. A satisfied customer is more likely to leave a positive review and praises about your product than a disgruntled one. You could also offer perks to your most loyal customers, such as content freebies, discounts, etc. As long as your customers are happy, they will be more than ready to sing your praises.
5. Monitor Your Online Reputation
The steps outlined above should help safeguard your reputation online. You however need to keep an eye on the same to ensure you aren’t missing anything. You could enlist these services of online tools, such as Google Alerts to monitor what people are saying about your company and brand. There are also plenty of other FREE and PAID monitoring tools you could use for the same purpose. You could set up keywords, especially negative keywords about a brand/product, to be alerted once they pop up under your name. Monitoring these will give you an upper hand in managing a situation before it escalates into something worse.
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