As we know, the internet has completely changed the way we do many things, including online shopping. With most people in developed states doing most of their shopping online, the ongoing rise of eCommerce is only natural.
But how do proxies help eCommerce?
Proxy servers should be able to protect their enterprise and its sensitive information from breach data and theft. An Ecommerce business should think about efficient security practices to conduct research on its competitors, protect business intelligence, and safeguard its privacy. With that in mind, without adopting or considering measures for effective security strategies, businesses out there might face serious problems.
#1 Competitor Research
Given the increasing number and potential of online businesses, reaching the best spot on the market can be really difficult, especially with that many competitors. As a result, competitor research, including web scraping, has become even more essential. Why? Competitor research allows you to gather essential data about the competition, so you can make more calculated decisions in the future.
High-ranking eCommerce businesses are using advanced techniques such as blocking an IP address or flagging, presenting CAPTCHA or distorting the data to protect their websites from data scraping.
But in order to scrap your competitor’s data without being noticed, you should rely on tools that help you spy in an incognito mode “undetected.” But here’s where tools like Proxy Seller intervene, allowing you to access the internet using real customer IP addresses and looking more authentic and local. What’s more, private proxies perform very well in eCommerce web scraping as they effectively bypass geo-locations making you look like an actual customer and allowing you to gather a great amount of data.
#2 Security
Competitors and hackers can be an eCommerce business worst nightmare. However, when it comes to threats, there’s nothing that could exceed cybercriminals.
Proxy servers allow you to gather important information about your competitor’s activity and shield your company from cyber-attacks. Proxies prevent cybercriminals from accessing your server and stealing valuable business data, and even more, they will deny any service attacks and external malware.
It’s well known that hackers can cause expensive damage such as financial or a low status due to data breach. But using proxies reduces the risk of a breach, as it adds a protective layer between your business servers and the external traffic.
#3 Performance
There are many caching proxies that can track your business’s website needs and keep the normally used websites offline. This allows pages to be loaded at a higher speed when it faces the exact same request.
This will also reduce hardware cost as it’s much less pricey to rely on a single proxy server, instead of several different connections. The use of proxies leads to faster web page loading needs and smaller running costs.
However, not all proxies are inherently capable of providing the same performance, a reason why you’ll need to invest your resources to build up a custom proxy solution.
From intellectual property to data breach and malware threats, an eCommerce business can rely on proxies for a variety of solutions to prevent such threats from happening.
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