So, you’ve been keeping track of your marketing tactics and changing your strategy to find what works best for your eCommerce business. You’ve worked so hard to build up trust with your target audience across various marketing channels. However, over time, you might find that you’ve hit a bit of a brick wall and your marketing strategy doesn’t seem to capture any more leads, signups, and subscribers. You can’t seem to improve your sales and drive more customer engagement to your brand. You know your online store is capable of more but it now feels like you’re stuck in a rut.
Marketing strategies that work today may not necessarily work tomorrow. And this is why ecommerce businesses should adapt and experiment to discover what marketing strategies provide the best return. However, it can be a challenge to figure out how to jumpstart and grow a stagnant business. With that in mind, here are some new marketing strategies that will help you scale and reach new heights without spending too much money:
Loyalty Programs
Rewarding your customers for their loyalty is an effective customer retention strategy that can help jumpstart your ecommerce business. Customer loyalty and reward programs are geared towards offering value to consumers through discounts, cash backs, and other perks. Here’s why you should implement a customer loyalty and rewards program:
- Attract new customers. You can use your customer loyalty and rewards program to turn your most loyal customers into enthusiastic brand advocates. Today, consumers trust recommendations from the people they know and trust over other forms of advertisement. Referral marketing tools such as ReferralCandy, Referral Rock, and Referral Hero can help boost lead acquisition.
- Increases repeat customers. 75 percent of consumers prefer businesses that have customer loyalty and rewards programs.
- Digital loyalty systems automatically track customer data. 87 percent of Americans are willing to share more details of their activity in exchange for more personalized brand experiences and rewards. It’s easier to track and store customer behavior and purchase activity using digital loyalty programs.
Direct Mail
Email marketing is about building customer loyalty, trust, and brand awareness. In the end, you want to generate leads and conversions. Direct mail is one of the most reliable and profitable- and yet most underutilized- tools. And it all starts with some simple, standard envelopes (like these found at the Envelope Superstore: https://www.envelopesuperstore.com/5×7-a7-envelopes).
But, first, you need to find ways to gather emails from people who are yet to purchase from your store. You can use the pop-up strategy, the lead magnet creation method, or any other tactic to get people on your email list.
Automated personalized emails have been shown to have a 75 percent higher open rate than generic emails that lack personalization. Make sure every person who subscribes immediately receives a welcome email. With great content and visuals, you can send them promotional offers, product announcements, discount codes, and targeted suggestions based on their past purchases. It’s important that you personalize your emails where possible.
Cart Abandonment Emails
Cart abandonment is one of the major challenges retail marketers are facing today. A study from Brilliance found that 3 out of every 4 online shoppers who add your products to the cart won’t complete the checkout process. If you’re looking to recapture potential customers into your business, having abandoned cart emails should be on your high priority list.
Keep in mind, any shopper who adds products to the cart is a relatively high-intent user. It’s important that you reach them quickly, when they’re still in the decision-making process, and get them to convert to you. Fast response times are the best. Send the user an email no more than 24 hours after they didn’t complete the checkout process.
When you don’t re-engage shoppers with abandoned carts on your site, there’s a solid chance you’re losing them to a competitor. Abandoned cart emails have a higher conversion rate compared to other standard emails. Make sure you use a high-converting subject line, include the abandoned products, and add a bold, easy-to-see CTA button to grab their attention. Your text needs to be persuasive as well.
Spin the Wheel popup
Why are visitors ignoring your popups? Why are the popups not getting the attention they deserve even after doing your best to make them captivating and funny? Do they even work? This is the dilemma many online stores face today. But that doesn’t mean you can’t make your popups more engaging to capture the attention of your visitors.
Adopting a fully customizable mobile-friendly spin the wheel pop up can help make your marketing campaign more engaging and memorable than your competitors. Visitors can click a button, spin a fortune wheel, play an actual game, and win a prize. It’s a great tool to give users discounts on products. A spin the wheel popup adds a fun activity to the users’ shopping experience and can be a great customer acquisition and retention tool. It’s an effective strategy to grow your email list and turn visits into sales.
Social Media Contests
Social media is one of the most significant drivers of traffic for websites. Adding social media contests to your marketing strategy can help you attract quality traffic to your eCommerce site, raise brand awareness, and build relationships with both existing and new customers. Contest ideas include sweepstakes, selfie contests, voting for a product, a Q & A contest, cutest pet contests, lotteries, video contests, etc. Social media contests can help grow your email database and learn more about your customer behavior. Here’s how you can identify which contest idea to use:
- Decide what you want to achieve
- Choose an exciting prize for the winner
- Make it clear on how the winner will be chosen
- Get clear about the competition rules
- Think about how you’ll promote the contest once it’s live
- Launch your contest
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