In today’s marketing approach, digital marketing has become a reliable marketing means to small and medium businesses across the globe. Because of their increased implementation lately, the competition between small and medium companies tightens.
With similar digital marketing techniques implemented by few companies such as applying the use of HubSpot into their digital operations, how can smart businesses upscale their marketing efforts with the use of QR codes?
If your goal is to gather more customers through inbound marketing, then the use of marketing hubs such as HubSpot has become a part of your marketing solutions.
But have you ever tried to integrate the use of QR codes into your HubSpot powered marketing tools? If not, then you should integrate the use of them.
How to integrate the use of QR codes into HubSpot?
As more people are getting hooked with the use of QR codes during the pandemic, the future of digital marketing with QR codes is foreseen. So if you are taking a chance to leap into the future of digital marketing with QR codes, now’s the time.
To integrate the use QR codes into your HubSpot marketing solutions, here are 7 simple steps on how to do them.
1. Open a QR code generator online.
2. Select the QR code category of your content and fill the required fields
3. Generate your QR code as a dynamic QR code
4. Personalize your QR code
5. Test your QR code
6. Download and deploy
7. Track your QR code’s performance.
How to increase your HubSpot contacts with QR codes?
From more than a decade of its existence, HubSpot has helped businesses improve their digital marketing means with simplified marketing tool usage.
But as gathering more leads is a challenge left to the business itself, capturing more leads is can be simplified with the use of QR codes for HubSpot.
Here are four simple ways on how businesses can optimize their marketing efforts with QR codes.
1. Promote your landing page with QR codes
As you use HubSpot to create your lead generation landing page, promoting your landing page is can be a great challenge for you.
Especially in when putting the link in your print materials, typing the URL can be a hassle for your customers which can lead to lesser landing page clicks. But this can be remediated with the use of QR codes.
By replacing the URL into QR code, your customer will just scan the code, automatically view the landing page and sign up for the product or idea that you are promoting. In this way, you can increase your email contacts for your email marketing campaign.
2. Connect customers to your social media
Since more people are inclined with the use of social media as part of their daily routine, connecting your customers to your social media handles is can be a challenge for you.
Because of the challenge, businesses that use HubSpot to monitor their social media can integrate the use of QR codes to connect their contacts to their social media handles and keep them updated with their future business outtakes.
3. QR code Email Marketing
People use email to send and receive personal or business messages from their employers, coworkers and family. And with the popularity of email subscriptions today, businesses like yours use this approach to intensify their marketing efforts.
But as creating a compelling email message is important to catch the email recipients attention, integrating the use of QR codes is great for intriguing the recipient.
By just adding a short yet compelling message with a QR code attached to it, your email leads will directly open and scan the code.
4. Host discount and giveaway events
Believe it or not, people tend to purchase a product or service that has a 50% off tag in its price tag. Because of the buying tendency that consumers practice with discounted products, hosting discount and giveaway events are great for generating more sales leads.
One way to capture more leads with discount and giveaway events is by placing a QR code in your promotional posters, flyers or brochures, where people can easily scan them and sign up for the discounted product. By doing this, you can get more contacts and expand your marketing audience in no time.
Conclusion:
Since there are so many ways on how to track your marketing results with HubSpot, capturing more leads has always been a challenge for most small and medium companies.
As thinking of new means to lure more possible leads is important, integrating the use of a wireless technology like QR code becomes an essential part to bridge offline leads towards online lead count.
Because of their capability to provide faster data unpacking, small and medium businesses should integrate the use of them by selecting a trusted and reliable QR code generator like QRTiger and futurize their digital marketing means with QR codes.
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