The Trustpilot platform lets you manage, collect and promote real customer reviews. If you have never bought a product on a website or need to contact a company that is active on Trustpilot, then Trustpilot offers an ideal solution.
The unique aspect about the Trustpilot platform is that reviews are published instantly and only the person who wrote can edit or delete the review. This means the user-generated reviews are not moderated making it easy for people to access real reviews from real people.
The good news is that Trustpilot comes with a free version where you do not have to pay anything to use. On the flip side, the free version only supports 100 review invitations every month. Meanwhile, you can leverage Trustpilot to collect reviews about your brand and make improvements where possible.
Here is what you need to know about Trustpilot.
What is TrustPilot?
Trustpilot is one of the largest review platforms in the world. Created in 2007, the review platform currently hosts millions of business reviews from users Worldwide.
With almost 1 million reviews posted on the platform every month, it is no doubt that Trustpilot is one of the largest review platforms in the world.
Typically, the consumer review platform helps entrepreneurs collect customer reviews via a third party rather than their website. In this case, the platform lets customers leave comments and rate a company or product based on their experience.
If you want your customers to have access to information about what other people are saying about your brand, you can embed a Trustpilot review widget on your website.
Almost similar to Better Business Bureau or Yelp, the Trustpilot review platform offers resourceful information for both brands and customers.
Pricing
Even though Trustpilot has a free version, it limits the number of reviews you can receive from customers to 100 every month. Depending on the size of your business, you can get started with a standard version that costs $ 200 every month.
However, the price increases depending on the modules added to the package. Just like any other premium platform, the higher the plan the higher the cost and access to more and better features.
Features
The Trustpilot platform not only focuses on review reminders and invitations but also provides google seller ratings, on-site review widgets, analytics, review reporting, and many more. This means aside from reviewing any company based on your buying experience, Trustpilot helps companies collect customer feedback, competitive intelligence, sentiment analysis among other features.
Now that you have an idea about TrustPilot, let us have a look at the benefits of using TrustPilot.
Scale operations
The Trustpilot platform offers resourceful insights that you can use to improve the performance of your business. Besides helping your company get seen, Trustpilot makes it easy for you to analyse customer feedback and produce products with better features.
So how would you scale operations in your company if you have no idea about what your customers want? Once you collect feedback about what other people are saying, you will easily improve and provide services that meet client expectations.
Build Relationships
The Trustpilot review platform is ideal for building relationships with both new and existing customers. Once you get noticed as a credible brand, you improve the chances of establishing a long-term relationship with the target audience.
In the long run, you are likely to get more loyal customers who can become your brand ambassadors and help you improve your reputation.
Improve Trust
Trustpilot lets you improve Trust and build a strong relationship with the target market. Once people trust your brand, they are not only likely to purchase your products but also refer you to other customers.
Therefore if you are serious about trust, it’s high time you consider integrating Trustpilot into your website to stand out among other players. The bottom line is that you should aim at improving your products and services to improve the chances of collecting positive reviews for your business.
Grow your audience
The TrustPilot platform gets over 1 million reviews every day. This means once people share reviews about your company on the platform, you are likely to be noticed. In return, you stand a chance to grow your audience and get new customers for your products.
Additionally, when people perceive you as a credible brand based on reviews they get on Trustpilot, you stand a chance to get more customers since many are always looking for information about various companies before making buying decisions.
In the long run, you are likely to grow your audience and carve a niche in a competitive market environment. Whether you have low traffic on your website or are struggling to get conversions, Trustpilot reviews can help you turn a new chapter in your business.
Improve Brand Visibility
If you want to improve the visibility of your brand on the internet space, it’s high time you integrate Trustpilot on your website. The more reviews people see about your company the more you get noticed.
However, not every review adds value to your brand. You should strive to address customer concerns and develop a good relationship with customers so that you increase the chances of getting positive reviews.
Remember if people have a negative perception of your brand, you are unlikely to achieve growth. It is against this backdrop that you should closely monitor customer feedback to increase the chances of getting referrals.
Better Service Delivery
The only way you can offer better services is through monitoring client feedback. Once you notice what customers want, you will be able to correct your mistakes and win back the confidence of your customers.
With dozens of businesses offering similar services in the market environment, poor service delivery and negative customer feedback will automatically send customers back to your competitor. To counter negative feedback, setting up a review system will help you correct your mistakes and improve performance.
Gives access to Genuine reviews
The information posted on Trustpilot is user-generated and can not be edited or deleted by a third party. This means the platform provides real reviews from real people. As such, entrepreneurs can collect helpful information that can help them understand customer behaviour and produce better products.
Unlike other platforms that can easily manipulate reviews shared by users, the Trustpilot platform gives users access to real information shared by customers based on their previous experience.
Therefore if you want to get a real picture of what other people are saying about your brand, you should consider using the Trustpilot platform.
Conclusion
Whether you are an established brand or just starting with your new business, collecting customer reviews is ideal in monitoring feedback. If you don’t know what people are saying about your services then it may be difficult to know whether they are satisfied or not.
We, therefore, recommend that you integrate the Trustpilot platforms on your website so that you can assess and analyse what other people are saying to offer better services that meet client expectations.
Lucky enough, the Trustpilot offers a free trial version that you can leverage in case you are working under a limited budget. For established brands, you can go for the premium version that costs $200 per month. This offers value for money since Trustpilots helps you unlock tons of opportunities for your brand.
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