X, formerly known as Twitter, changed more than its name recently. Nowadays, people can pay for a Premium membership that offers new perks. Some of these are an increased character count, a blue check next to your name, and the ability to hide likes from your profile.

Your followers or random users can check your real X Twitter likes if they want to find out more about you. But from time to time, you may want to hide hearts instead of opting for a private account. Perhaps you want to like not-safe-for-work tweets without being questioned about it, or you simply believe that likes on social media platforms should not be visible to everyone else, especially non-followers.

Well, in this post, we will tell you how to hide your likes on X (Twitter) – simple steps. Let’s get started!

Who Is Able to See Your Likes on Twitter?

Your account type will tell you who has access to your likes on Twitter.

For example, Twitter hearts are available to everyone on the platform if you have a public account. Whether someone is using the web browser or the Twitter mobile app, they will be able to check the posts you’ve liked. The “Likes” tab on your profile is visible to anyone, including followers and non-followers.

On the other hand, users with private Twitter accounts can only have their likes seen by their followers. In this case, a user who doesn’t follow you will not be able to see your hearts. Moreover, you can choose when to accept new followers on a private account, which gives you more control over what others can see.

Why Hide Likes on Twitter?

Maybe you haven’t thought about hiding your likes on Twitter until now. Even if something you like shows up in the Twitter feed of your followers, perhaps you have no concerns, either because you don’t like controversial stuff or because you simply don’t care what people have to say.

A public Twitter account’s likes will always be available for everyone to see. But whether you’re well-known on the platform or not, having all the tweets you liked visible could get you in trouble sometimes.

So, why hide hearts on Twitter? Here are some good reasons to do it:

Having Control Over What You Share with Others

Likes on Twitter can be seen by everyone as long as you have a public account. This can prove to be an inconvenience as you might share too much with others. When retweeting something, you can choose what to show to the world. However, most times, you like posts out of reflex, without thinking that others can see them.

Still, you might not want everyone else to know so much about you. If you hide likes on Twitter, either by having a private Twitter account or hiding the likes page, you will be the one in control of what you share with other users.

Avoiding Unwanted Attention for Old Posts

If your Twitter account is an old one, perhaps you liked things in the past that you’re not proud of nowadays. It would take too long to browse through every single tweet you appreciated and delete Twitter likes in an attempt to avoid backlash. That being said, hiding hearts is an easier way to protect your account and your reputation compared to deleting everything manually.

Maintaining Your Privacy

You might be dealing with stalkers, such as ex-partners or individuals who don’t like you and want to use every opportunity to make you look bad. In this situation, it’s always best to stay low and keep your likes hidden without having to create a new private Twitter account. If you use the feature that lets you hide hearts on the platform, you won’t give these people the chance to see everything you do.

Why Hiding Likes Is Such a Welcome Feature

Twitter is used by around 415 million people all over the world. Over the years, visible likes on someone’s profile page caused a lot of issues, particularly for celebrities and other public figures. Since these persons cannot usually keep their Twitter accounts private, they are the victims of the most backlash, especially when they do not hide Twitter likes.

Twitter users have done a lot of digging for many celebrities, finding offensive posts that they liked and jumping on the hate train for said famous individual. Other times, the posts liked by a celebrity can lead to speculation over why they chose a particular tweet and what it means to them.

There have been cases when users have liked posts while being unaware that others are able to see this. For instance, it seems that Elon Musk was into very racist posts, while other public figures liked pornographic posts and similar content.

The ability to hide likes on Twitter is limited to Premium accounts. This option was announced by X in September 2023, and it gives users the opportunity to hide the likes tab. Now, while Musk’s move may be seen as a way for him to evade responsibility for liking offensive posts, he actually encourages people to keep the likes tab visible. He advises that users use the bookmarks option for things they want to keep private instead.

How to Hide Your Likes on the App?

There are various ways for you to hide likes from your profile page, no matter if you decide to make your account private or keep it public. Now, the steps you can take will depend on whether you are willing to pay for a Premium membership or want to keep using the app for free.

Here’s what you can do if you want to hide all your tweets from the public eye:

Keep Your Account Private

If you keep your Twitter account private, the only ones who can see your liked tweets are your followers. So, you keep all the things you like away from the eyes of those who don’t have your best interest at heart.

Before you do it, though, there are some things to know. Making your account private will not only hide likes on Twitter but anything you post on your Twitter feed will only be visible to your audience. In other words, nobody who doesn’t follow you can see the tweets you post. If this is not an issue, though, you can definitely proceed with the steps.

Here’s how to turn your public profile into a private one:

  1. Log into your account using the desktop version or the mobile one.
  2. Click on your profile picture to go to your account.
  3. From the “Settings” option, choose “Privacy and Safety”.
  4. Pick “Audience and tagging” from under “Your Twitter Activity”.
  5. Turn on the toggle for “Protect your tweets.”

If you don’t want to keep your account private forever, you can always opt for this temporarily and then unlike multiple tweets before you switch the profile back to public from your account settings.

Use the Bookmarks Option Instead

Bookmarking tweets is a great way to appreciate them without clicking on the like button. Bookmarks are private, making them better than likes if you’re concerned about privacy. So, if you want to like posts but you worry that other Twitter users will question you for them, you can always avoid unpleasant situations by taking advantage of bookmarks.

The following steps will teach you how to use this method:

  1. Log into your Twitter profile.
  2. Navigate Twitter as you normally would and find tweets that you appreciate.
  3. Tap the share icon, then choose “Add post to Bookmarks”.
  4. Select Bookmarks from your profile icon menu, and you’ll be able to see what you bookmarked.

Hide Twitter Likes with a Premium Membership

The most convenient option to hide liked tweets is by using the feature provided with the Premium membership. What’s great is that you can keep multiple tweets hidden, never having to worry that your followers or an outsider will see your liked tweets.

Now, bear in mind that you will have to pay to obtain the Premium membership, but if your privacy matters that much to you, then you will probably not have an issue with this.

Here are the steps you should take to hide your likes using Premium:

  1. Log into your account.
  2. Click on Premium.
  3. Go to Preferences, then Early Access.
  4. Find the Profile Customization Tab.
  5. Turn on the toggle for “Hide Likes tab”.

Final Thoughts

Whether you’re a company working on a good social media marketing strategy or an individual who wants some privacy, hiding your likes on Twitter is a perfect way to make sure they do not ruin your reputation.

There are three ways to keep hearts private on your Twitter profile, which include bookmarking controversial tweets instead of liking them, making your profile private, or removing others’ ability to see your Likes tab by opting for a Premium account. The latter is a paid alternative, but it’s very effective if you want to keep things private. Choose your method carefully to maintain your privacy.


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Nick Guli is a writer at Explosion.com. He loves movies, TV shows and video games. Nick brings you the latest news, reviews and features. From blockbusters to indie darlings, he’s got his take on the trends, fan theories and industry news. His writing and coverage is the perfect place for entertainment fans and gamers to stay up to date on what’s new and what’s next.
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