According to Grand View Research, the healthcare technology sector is one of the world’s fastest-growing, with a projected revenue of $1305.1 billion in 2030. UX designers have the opportunity to help shape the future of healthcare.
Let’s take a look at the role of graphic design in the healthcare industry and the key role of design for emerging technologies.
Most digital health solutions are built on proprietary software that is in great demand and faces little or no competition. As a result, firms frequently overlook the user experience of their healthcare solutions.
However, because of the COVID-19 pandemic, demand for digital health solutions such as telemedicine has surged considerably, and they are now in high demand. Companies are investing in digital health solutions and generating many more products than before the epidemic, highlighting the need for improved UX design.
What is UX in healthcare?
UX in healthcare refers to the design of how users engage with a healthcare product or service, such as electronic medical records, illness management applications, or doctor appointment booking apps.
Poor UX in healthcare can have dire consequences. For example, a glucometer with a poor interface had to be recalled because it caused patients to misread their glucose levels. For a diabetic, an incorrect reading can have devastating implications, ranging from severe hypoglycemia to diabetic coma or death.
Conversely, patients might feel empowered and have a markedly better quality of life with an intuitive user interface. For example, Nxti’s smart tights for stroke patients are an illustration of how medical technology, such as motion sensors and other features, when paired with intuitive software, may assist patients in recovering at home and lessen the strain on clinics and hospitals. In 2022, Nxti won an award for UX design that can transform the lives of stroke patients.
Good UX in healthcare can help people simplify their healthcare and significantly improve their lives. What’s more, good healthcare UX can transform the way healthcare systems – hospitals, clinics, nonprofit organizations, businesses, etc. Work and help them serve patients better, and help them better serve patients.
UX design for Big Data
Big data has changed the way we analyze, manage, and use data in every industry, and healthcare is no exception either. Big data has had a huge impact on the healthcare field. It can potentially provide more accurate medicine, reduce treatment costs improve hospital management, improve quality of life, avoid preventable diseases, and even predict outbreaks.
For example, before the commercialization of glucose sensors, diabetic patients could only know their glucose levels when measured, that is, before each meal. Let’s say 3 times every 24 hours, i.e. there were a total of 3 data points. Now diabetic patients can wear glucose sensors all the time that continuously monitor their glucose levels, which gives a huge amount of data.
Good UX in healthcare is essential for developing software that allows healthcare professionals and patients to properly visualize and understand this data to better manage the disease.
The introduction of glucose sensors has reduced the risk of complications such as hypoglycemia. This allowed physicians to better adjust insulin doses according to each patient’s individual needs.
UX design for VR
According to a GlobeNewsWire study, the virtual reality market in healthcare will reach $7 billion by 2026. Augmented reality (XR) technologies are ushering in a new era for the healthcare industry. From training surgeons to pain relief and mental health, augmented reality is widely used in healthcare.
For example, surgeons can use these technologies to undergo training and learn new skills without risking the lives of real patients. A study conducted by the David Geffen School of Medicine at the University of California, Los Angeles, found that surgeons who used virtual reality platforms to simulate training improved their performance by 230% compared to physicians who used traditional training methods.
UX design for AI
Artificial intelligence (AI) has the potential to deliver significant improvements in all areas of healthcare, from diagnosis to treatment. In addition, AI technology could enable personalized health predictions and revolutionize the entire healthcare system. It is estimated that artificial intelligence will reduce annual healthcare costs in the U.S. by $150 billion in 2026.
Conclusion
The rapid growth of the healthcare technology market has led to an increase in demand for UX designers specializing in healthcare. Healthcare UX designers master accessibility and inclusive design, as well as gain specialized knowledge in the medical field and become familiar with new technologies, which undoubtedly affects the quality of technology solutions in the field.
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