With hundreds of casinos online, finding one that truly stands out from the rest is increasingly complicated. Part of the issue is a result of networked casinos that operate under the same banner or overarching company. While this does mean that these casinos operate at the same high standard as one another, sister casinos like this often have nothing special making them stand out.
In contrast, there are independent casinos available, created by individual companies and geared toward offering new and innovative features. You can check out some of the brand new independent casinos in the UK right here. But what features should you be looking out for, and how can online casinos stand out from the crowd?
Design is everything
Often overlooked by many online casinos, the simple look and feel of a site can really make a difference. Modernizing a user interface can make the difference between a playable and an unplayable site. Many sister sites stick to similar themes and designs which don’t work. However, independent casinos can use features to help players navigate more effectively.
Many modern sites are implementing dark themes, allowing users to toggle between light and dark modes as it suits them. Text and background colors are modified to cater to those with visual disabilities and so on. As such, they offer a more user-friendly, positive experience.
Increased game libraries
As standalone casinos are only operating a single business, they have the funds to be able to pay for more game developers. Subsequently, game libraries can be huge, offering players a wide array of options catering to all game types. Not only can they provide slots, virtual games, poker, and instant win games, but also larger, more impressive live dealer games as well.
With more games to choose from, players will stick around for longer and even encourage more players to join. Some of these casinos will go even further, offering players access to virtual or augmented-reality games for a more unique gaming experience. New, more modern casinos can also regularly add to their game library, keeping it fresh, particularly if new technologies or game mechanics are involved.
Making it social
With social media and the ability to chat with friends a popular pastime, many online casinos are now incorporating this into their platforms. Some offer dedicated Discord channels allowing users to chat online with each other about the games or tournaments.
Some casinos take this further by implementing chats within their own platforms. Players can talk directly with one another while they play. Additionally, other sites incorporate a winner’s ticker tape showing all the latest wins, the win value, and which game it was on. Promoting healthy competition, is a way to encourage and maintain engagement thus boosting the popularity of the casino once more.
Bigger and better rewards
Another feature casinos employ to stand out from the crowd comes in the form of bonuses. Now, this in itself is nothing new as almost all online casinos have a welcome bonus of some kind. What makes some casinos stand out is the type of bonus on offer. Typically, casinos offer a match deposit bonus requiring players to risk their own money from the off.
However, casinos with no deposit bonuses really stand out. These require nothing from the player, allowing them to play some games with no risk to their funds at all. Extremely popular, they’re increasingly hard to find, but really give the casino a good boost when players do come across them.
Other exciting ways for casinos to stand out in this area include more innovative loyalty programs. Earning points while playing and getting regular rewards or the ability to get daily login prizes are key to player retention, earning these casinos more positive reviews.
Final thoughts
As the casino world is highly competitive, gambling platforms must move with the times and offer new, innovative features. Those that can’t keep up or make the changes will be left behind opening the market for newer, more modern online casinos. Luckily for players, most casinos are doing just this, resulting in a diverse selection of casino platforms for players to enjoy.
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